Brooks Unveils Monroe County's New Recycling Education Program
County Executive Maggie Brooks unveiled Monroe County’s new Recycling Education Campaign, which aims to inform consumers on the wide variety of paper products that can be recycled. The campaign includes television advertisements and recycling education outreach at local public events.
“The County’s efforts to better educate our residents about which products they can recycle is just one more way that we are moving towards becoming a more sustainable community,” said Brooks. “This campaign will surely keep more recyclable paper products out of our landfill and allow them to be reused to protect our environment.”
To enhance recycling education efforts, Monroe County teamed up with Metrix Marketing to produce two, 30 second television spots designed to show viewers which paper items can be recycled. The campaign also features “Street Teams” and “Promo Bikes” at various times during the Corn Hill Arts Festival, Park Avenue Festival, Clothesline Arts Festival and Hilton Apple Fest.
Monroe County’s Recycling Education Program comes at no cost to local property taxpayers. The program is funded entirely by revenue generated from operation of the Monroe County Recycling Center.
Recyclable paper materials accepted in your recycling box include:
- Newspapers, magazines and catalogs
- Cardboard boxes; including mail and delivery boxes
- Pizza boxes and other paper-based food containers
- Shoe, gift and toy boxes (discard plastic liners first)
- Discarded mail, advertisements and brochures
- Phone directories and envelopes
- Paperback and hardcover books
- Home office paper, gift wrap and paper bags
The County estimates this initiative could help residents recycle a combined 8,000 to 10,000 additional tons of paper each year. Monroe County residents consume an estimated 500 million pounds of paper each year – most of which can be recycled. The County Recycling Center accepts recyclable products from all households in the City of Rochester and in most households throughout local towns and villages.
