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Brooks Announces County Recognized for Innovative United Way Campaign

Brooks Announces County Recognized for Innovative United Way Campaign

Monroe County Executive Maggie Brooks announced the County has won the United Way of Greater Rochester’s Campaign Cabinet Incentive award for its innovative “Change Our World” effort, implemented internally as part of the County’s participation in the United Way’s 2014 Live United campaign.

“Monroe County is honored to be recognized by the United Way for our innovative “Change Our World” campaign,” said Brooks. “Our effort was produced internally by some of our talented County employees and is a reflection of our workforce’s commitment to the United Way and our entire community. I thank all County employees for helping us surpass our Live United goal for last year and, with their continued support, I look forward to another successful campaign in 2014.”

Monroe County’s effort was recognized for its success, creativity, and ability to deliver United Way’s important message of “Change Our World.” Through the County’s use of an in-house video, posters, and testimonials, it stood out among the 700 employee campaigns that participated in the “Change Our World” effort.

“The County and its employees have always been great United Way supporters, and we’re thrilled to honor them with this award,” said Jon Roberson, Senior Vice President and Chief Development Officer, United Way of Greater Rochester. “Their campaign this year demonstrated that through United Way we can really change our world, right here in Rochester.”

Each year, Monroe County actively campaigns to raise money for the United Way of Greater Rochester and its member charities. Monroe County kicked-off its 2014 United Way campaign on March 7, 2014. Last year, the County workforce surpassed its 2013 campaign goal of $360,000.

Monroe County’s 2014 “Change Our World” video can be viewed on Brooks’ YouTube channel at