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Dinolfo Announces Unique Public Naming Contest for New Airport Eateries

Dinolfo Announces Unique Public Naming Contest for New Airport Eateries

Monroe County Executive Cheryl Dinolfo, representatives from the Greater Rochester International Airport (ROC) and SSP America announced a unique public naming contest for two new eateries coming to the airport as part of the transformational ROC Renovation Project. In conjunction with the announcement, Dinolfo unveiled design renderings for the new casual diner to be located near Concourse A and the new sports bar to be located near Concourse B, which are both slated to open to the public this fall.

“Our next-generation airport will be the new front door to our community, helping to welcome more visitors, jobs, and investment to Monroe County for years to come,” said Dinolfo. “To improve the passenger experience for everyone, we are adding two exciting new food and beverage options in both concourses soon. What better way to make arriving at our Airport a true Rochester experience than by dining at one of two eateries named by our own residents! I welcome everyone to take a shot at making their mark on our new Airport by submitting their unique names before July 20.”

The contest will have two phases. In phase one, the local community is invited to submit their name suggestions for each establishment by Friday, July 20th through the ROC Renovation website. In phase two, a committee comprised of representatives from ROC, VisitRochester and SSP America, a leading operator of food and beverage brands in travel locations worldwide, will select the winning name for each establishment. Winners will be announced at a later date.

“The ROC team deserves tremendous recognition for their creativity and willingness to further engage area residents on the restaurant naming. As a long-term partner to ROC, we look forward to hearing the community’s suggestions, and then implementing the selected names. The SSP America team cares passionately about delivering a taste of place to each airport we serve, and this is a great way to accomplish that goal.” said Bob Stanton, SSP Executive Vice President.

To submit a suggestion, visit

For more information about SSP America, visit