The first call to action campaign will focus on educating and raising awareness of Naloxone Boxes and Naloxone availability throughout Monroe County. A series of Naloxone box business owner interviews will be conducted to further reinforce Naloxone availability in the community and reduce stigma towards individuals experiencing substance use disorder. Goals of the campaign are as follows:

• Increase knowledge of Naloxone Boxes and naloxone availability within Monroe County and how to effectively use naloxone.

• Motivate community members to become action ready and support people with substance use disorder (SUD).

• Reduce community stigma associated with substance use.

Call-to-Action Campaigns Launch in Monroe County: 

For more information click here

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Find free Naloxone near you today!

  Naloxone Box Map

The second call to action campaign will focus on educating and raising awareness on New York States 911 Good Samaritan Law in efforts to eliminate misinformation, prevent potentially fatal overdoses and unintended deaths and motivate residents to be action ready to support individuals who may be experiencing opioid related overdoses. Using Law enforcement representatives from Monroe County’s Sheriff’s Office (MCSO) and the Rochester Police Department (RPD) a series of spokesperson videos will be developed to reinforce the overarching message, “See an overdose? Call 911. The New York State Good Samaritan Law can protect you and save lives.”

*For more information regarding the NYS Good Samaritan Law please visit: NYS 911 Good Samaritan Law

For First Aid, CPR and AED training visit: Red Cross Training | Take a Class | Red Cross

Call to Action Campaign III is focused on educating and raising awareness about the contaminated drug supply in Rochester and Monroe County, with a particular emphasis on cocaine that is tainted with fentanyl. Through the creation of spokesperson videos featuring esteemed community figures and the development of infographics and advertisements, we seek to engage the wider community in both Rochester and Monroe County.

Campaign III Goals:

• Enhance community awareness regarding the contaminated drug supply, specifically cocaine laced with fentanyl.
  • In 2023, 80 percent of overdose fatalities in Monroe County were linked to cocaine and fentanyl.
• Raise awareness of the contaminated drug supply within the African American community.
• Educate community about resources available through the Monroe County Department of Health Addiction Services
  • Naloxone
  • Fentanyl test strips
  • Harm reduction strategies
  • Connections to treatment and other services
• Increase community preparedness to take action in cases of emergency by implementing campaigns that inform and educate about substance use disorder (SUD).

* Source: 2023 Monroe County Medical Examiner's Report

Cocaine Contaminated with Fentanyl Awareness Campaign Placements

Call-to-Action Campaign IV addresses the stigma associated with substance use and calls on the community to have conversations about substance use, harm reduction, and treatment options.

 The campaign highlights the work being done by the Get-It-Done Network, a network of Community Health Educators who own barbershops in Monroe County. Through a collaboration with Addiction Services and Common Ground Health, the Get-It-Done Network educates their clients about the dangers of Fentanyl and the contaminated drug supply in Monroe County. By providing Narcan, test strips and harm reduction education to at-risk individuals and their social networks, the Get-It-Done network is helping reduce overdose death and eliminate stigma in Monroe County.

Campaign IV Goals:

• Target disproportionately affected groups
• Raise awareness on the dangers of fentanyl and contaminated drug supply.
• Make community aware of naloxone availability and importance of carrying it and knowing how to use it.
• Address stigma (language) surrounding substance use and begin the conversation about substance use and treatment options.
• Support those experiencing substance use disorders. 

Stop the Stigma, Start the Coversation Ad Campaign 

Community Action Coalition Committed to Uprooting Stigma (C.A.C.T.U.S.)

Stigma can be one of the biggest barriers to treatment options and support for individuals who are experiencing a substance use disorder. Community Action Coalition Committed to Uprooting Stigma (C.A.C.T.U.S.) was created to address and educate communities on the existing causes and harmful effects of stigma in effort to eliminate stigma surrounding substance use disorders.  Our mission is to dismantle the harmful stereotypes and discriminatory practices that perpetuate stigma surrounding substance use and co-occurring concerns. We want to empower our communities through education, resources, support, and compassion.