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Dinolfo Kicks-Off “Refresh Recycling” Campaign

Dinolfo Kicks-Off “Refresh Recycling” Campaign

Monroe County Executive Cheryl Dinolfo joined partners in the public and private sectors to kick off the “Refresh Recycling” campaign. The campaign, aimed at refreshing the conventional wisdom on recycling, is part of a County-led effort to reach an aggressive landfill diversion rate of 60% by 2025. The diversion rate for the County is currently 38%.

“Technology and our ability to recycle have improved dramatically over the years, providing both environmental and economic benefits” said Dinolfo. “In addition to upholding our responsibility to environmental stewardship, we know that recycling in Monroe County currently sustains almost 700 jobs. By working together, we can make great strides in our recycling efforts and provide sustained, tangible benefits for Monroe County families.”
Studies have shown that for every 1,000 tons of recycled materials, 2 jobs are created. An estimated 320,000 tons of materials were recycled in Monroe County in 2016. Recycling and reuse can also create almost 30 times more jobs than landfills and incinerators.

The campaign will seek to encourage residents to recycle properly at home. This includes highlighting what can be recycled in a curbside bin, what can be brought to the Monroe County Ecopark, and what must be sent to the landfill. The mixing of these streams causes contamination, which diminishes the positive effects of recycling.

The campaign will be conducted through social media outlets like Facebook and Twitter, as Dinolfo will share recycling tips and statistics to reach the widest audience possible. The county’s Environmental Educators will also be providing presentations to students in our community with the option to add school and civic groups on request.

Additionally, the Rochester Americans, as well as Waste Management, have also agreed to partner in this effort by getting the message out to their fans and customers. The Amerks will host Refresh Recycling Night on Wednesday, April 12th, in which fans will receive a complementary “Recycle Right” magnet. Any fan who visits the Monroe County ecopark will also receive a voucher for a free ticket to the game, while supplies last.

“Recycling is truly a collaborative effort requiring participation from a diverse array of community partners,” said Dinolfo. “We want to share our message that recycling not only protects our environment, it creates and sustains jobs right here in Monroe County. I am proud to partner with the Amerks to bring this message not just to hockey fans but to all County residents with a stake in the future of our community.”

Residents interested in obtaining a “Recycle Right” magnet can visit

For Ecopark hours and a full list of what is accepted there, visit

Download Press Release (pdf, 121.9k)